Founder Cohort · welcome

You're in, Founder.

Setup fee and your first month are charged. The Founder Rate of $600/mo + 7% of cash collected above baselineis locked for you, for as long as your subscription stays continuously active. You're one of the first ten.

The next 7 days have five small jobs. Do them in order. The progress bar below saves to this browser so you can come back anytime. When all five are done, the system has what it needs and you have what you need.

Onboarding · 0 of 5 complete

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Step 01 · Diagnostic intake

Tell us what we're actually working on.

Recommended · 12 min, polished UX

Take the full intake on TypeForm.

Phoenix 8 buckets + the numbers John needs + Leadsie verification baked in. Submits straight to John's inbox. Mark Step 01 done here once you've submitted.

Open the intake form →

Or fill it inline below (backup option)

Eight buckets. About 15 minutes if you write fast. Skip nothing. Write the way you'd talk to a smart friend, not the way you'd talk to a board.

Your name *Email *Company Website

Monthly revenue (rough)

01 · PainWhat's hurting right now? Be specific. Not 'leads are bad' — 'CPL is $89 vs $34 a year ago and close rate dropped from 22% to 11%.'02 · Problem (your hypothesis)What do you think the root cause is? You don't have to be right. Commit to a guess so we have something to test against.03 · UrgencyWhy now? What's the timeline pressure? Is there a quarter that has to land, runway tightening, a partner exiting?04 · GoalsConcrete outcome you want. Measurable. Time-bound. 'I want X by Y date.'05 · DreamsWhat's behind the goal? The identity-level thing. Freedom, legacy, proof, vindication. Honest answer beats clean answer here.

06a · Capacity (money)Comfortable monthly spend ceiling, including ad budget.06b · Capacity (time)Hours per week you can put into the lever, realistically.

07 · ConstraintsWhat can't or won't you do? Industries, hours, tools, geographies, ethics.08 · WillingnessWhat have you actually done that proves commitment? Be specific. 'I tried Facebook ads' doesn't count. 'I ran 3 ad sets for 14 days at $100/day and got 4 booked calls' does.

Your guess at the Priority Lever for month 1If you had to pick the one move that'd matter most this month, what would you pick? You don't have to be right. Just commit.

Operator-Owner acknowledgment

I pull the lever. Joburn sharpens it. They don't run my business for me. If at any point my behavior drifts toward externalizing strategic ownership, they'll name it and we'll either reset or part ways.

One thing to internalize before Day 7

You pull the lever. We sharpen it. Growth Starter is a leverage tool, not a life-support system. We diagnose, we name the Lever, we ship lane work, we coach async. The actual swinging, the day-to-day discipline of acting on what we surface, is yours. People who externalize ownership stall. People who own the lever compound.

Full text in Schedule G §G.6. The Drift Protocol exists if it ever becomes relevant. We don't expect it to.

Stuck anywhere

First-time onboarding goes straight to John. Reply to your Stripe receipt or email john@joburn.com with the subject line “Founder Onboarding”.