Three tiers · one menu
Three growth tiers. Pick the one that matches where you are. Or pick line items from the menu and we scope them as one-offs.
No stress either way. You can be in any bucket. You can move between buckets as your growth stage changes. The pricing is honest, the scope is specific, and the work is yours to keep permanently regardless of how long we work together.
How to read this page
Pick line items, pair them into a custom package, or pair with a tier. We’ll scope the work and price it for the actual outcome. The only reason you’d engage us is to get results — so we’d rather scope tight and ship than promise wide and stretch.
Talent acquisition + sourcing is expanding and rolling out separately — ping me if that’s the angle. Right now I personally vet every prospective engagement, so an email is the front door (an application form will replace it later).
The three growth tiers
What separates the tiers is mostly your stage and your appetite for cadence. The work itself overlaps. The same Customer Journey Audit at the Starter tier is the same audit at the Partner tier. You just buy more of the surrounding system at the higher tiers.
$2–4K/mo
or per-project
Who it’s for
You’re early. Pre-PMF or just past it. Maybe a solo founder, a 2-10 person team, or someone augmenting one in-house marketer. You don’t need a full agency. You need a thinking partner plus surgical execution on the pieces that matter most.
What’s included
Typical first 90 days
Customer Journey Audit + Avatar Analysis + one funnel piece (lead magnet, landing page, or VSL). Foundation work first; execution as runway allows.
Right when
Right when budget is tight, the runway matters, and you need the diagnostic before the execution stack.
$5–10K/mo
retainer
Who it’s for
You’ve got traction. $250K–$3M ARR, a marketing team of 2-5, and you’re seeing what works. Now you want a tighter system, a consistent monthly rhythm, and someone keeping the strategy honest while execution stays moving.
What’s included
Typical first 90 days
Foundational 6 build complete. One traffic system live (ads OR organic). One funnel optimized. Monthly content cadence running. Pipeline + close-rate dashboard wired up.
Right when
Right when the strategy needs depth and the execution needs cadence, but you’re not ready for fractional-CMO-grade commitment.
$15–25K+/mo
+ equity (situational) · by application
Who it’s for
You’re scaling. Category-defining ambition, willing to do whatever it takes, the trajectory matters more than the monthly burn. You want a senior operator on your cap table, not just on your timeline.
What’s included
Typical first 90 days
Canvas Phase 0–4: foundational positioning, AI Brain/Voice/Video clone suite, funnel architecture, distribution, Sales Manager Co-Pilot, full handoff. Day 91: Tier 3 ongoing.
Right when
Right when you’ve got real velocity, real capital, and a real chance to define a category. The equity component aligns incentives for the outcome.
All three tiers can be paired with à la carte line items from the menu below. If you don’t want a retainer at all, pick line items directly and we scope them as one-offs. Custom quotes available.
The full service menu
Organized the way a customer actually moves through a business. Foundations first (the strategic bedrock). Then Attention (top of funnel). Then Capture (mid funnel). Then Conversion (close). Then Customer Journey (post-purchase). Then Operations underneath all of it. The pricing ranges are typical. Final scope is always written to the actual work.
Stage 01
The bedrock. Decide what to build before you build it.
Customer Journey Audit
Map the full path from cold visitor to paying customer to expansion account. Names every friction point, every drop-off, every leaky bridge.
$8–15K · 2 weeks
Market Analysis & Positioning
Cause-For-Argument structure, competitor teardown, prevailing illusion, seasonality. The argumentative spine your whole team operates from.
$6–12K · 2 weeks
Avatar Analysis & ICP
Hell/Heaven Island mapping, psyche profile, verbatim language bank, awareness-level segmentation.
$5–10K · 2 weeks
Offer Optimization & Economics
Mechanism naming, 3S audit, offer tiering, conditional guarantee, defensive moat, unit economics across 3 scenarios.
$8–15K · 2–3 weeks
Pitch Mechanics & Messaging
Core Rant, If/Then teardown, copy logic chain, belief-change mapping, ATF pods, proof hierarchy.
$6–12K · 2–3 weeks
Voice DNA & Complete Profile
Brand authority, position in the market, the way you beat the drum that earns attention. Voice DNA, content pillars, 3 Key Beliefs, Coinable Terms, No-No Guide. The voice the whole content stack runs on.
$5–10K · 2 weeks
Competitive Intelligence Brief
Reverse-engineer 3–8 competitor funnels with side-by-side scoring. Names where they’re strongest, where they’re exposed, where your wedge is.
$6–12K · 2 weeks
Brand Consolidation
Resolves brand-attribution chaos when a product has multiple legacy identities. Site rebuild, OG metadata clean, single source of truth.
$15–30K · 3–5 weeks
Deep Audit (Growth Diagnostic)
Full customer-journey audit scored out of 240 across Attention, Capture, Conversion mechanisms. Platform-by-platform analysis.
$12–20K · 3 weeks
Stage 02
Top of funnel. The work that earns the next round of attention without paying for it twice.
Ad creative (Meta / LinkedIn / YouTube)
Hooks, scripts, body copy, captions. Tested in batches against awareness-level mapping. Hyperframes-rendered video ads across all 4 formats.
$3–8K per campaign batch
Organic content engine
3–5 posts/week, founder voice, mix of frameworks + commentary + quiet flexes. Drives operator inbound across LinkedIn, IG, X.
$2.5–5K/mo · ongoing
Founder newsletter (weekly)
Weekly essay engine in your voice. Strategy + frameworks + observations. Builds operator-grade authority over 6–12 months.
$2–4K/mo · ongoing
Authority content engine (long-form)
1–2 deep essays per month, ghostwritten in your voice. Designed to land in inboxes that matter.
$3–6K/mo · ongoing
Podcast guesting + booking
Identify 30 podcasts where your ICP listens. Pitch 10. Book 5. We brief you for each appearance.
$5–10K · 90-day program
Reels + Carousels (weekly)
5 days/week of scripted reels and Instagram carousels. PNG rendered, captioned, ready to ship.
$2–4K/mo
YouTube script + package
700–1,000 word scripts, SEO metadata, 4 AI image prompts. Per-video pricing.
$2–5K per package
AI Clone Suite
Train an AI clone of your written voice + audio voice + video presence. Your team uses it for content acceleration.
$8–15K · setup
Stage 03
Mid funnel. Turn attention into engaged, named, qualified pipeline.
Landing page design + build
Next.js or GHL. ATF pod system. Awareness-level section flow. Mobile-first. CRO-instrumented from day one.
$8–25K per page
VSL scripts + production
Direct, narrative, or podcast-style VSLs scored against a 14-beat structural anatomy. Production-ready breakpoint maps. Editing + render pipeline included.
$4–15K per VSL
Quiz funnel design + build
Quiz-hub-compatible JSON config, psychological arc, branding, webhook routing. Custom ATF + scoring logic.
$8–18K per quiz
GHL funnel architecture
Per-office or per-region funnel architecture for multi-location operators. Lead-to-appointment + appointment-to-close optimization.
$8–15K per location
Site rebuild
Full marketing site. Information architecture + design + build + analytics. Replaces patchwork sites with a coherent system.
$20–50K · 6–10 weeks
Webinar production (end-to-end)
Script + deck + run-of-show + landing pages + ads + email cadence around the launch. 14-section structural framework. Full-bleed imagery, high-density pacing.
$8–18K per webinar
CRO audit + test plan
Funnel diagnosis, friction map, 90-day test queue, expected lift modeling. Ship-ready.
$5–12K · 2–3 weeks
Stage 04
Close. The work that converts qualified pipeline into paying customers.
Sales page rewrite or build
ATF pod system + awareness-level section flow + proof placement + CTA architecture. Mobile-first structure.
$5–12K per page
Email sequences
Welcome (10-email/14-day), Nurture, Reactivation, Sales, Abandoned-checkout, Post-purchase. Mapped to awareness levels.
$2.5–5K per sequence
Go-to-market cold email
Outbound copy plus the GTM motion around it. Sequence architecture, deliverability infrastructure, subject lines, personalization, value prop, CTA. Graded against a 60-point rubric. Not just copy — the whole motion.
$3–7K per sequence
Call scripts (setter + closer)
Word-for-word scripts and talk-track outlines. Objection handling, tonality markers, awareness-level adaptation.
$3–8K per script set
Sales call grading + coaching
Calls reviewed against closing framework, scored, coaching notes generated. Monthly retainer for ongoing coaching.
$2–5K/mo ongoing
Demo video editing
Product walkthroughs, feature demos, customer-shown demos. Cloudinary delivery + GHL/Vimeo embed-ready.
$1.5–4K per demo
SMS reactivation campaigns
6-message SMS sequence for lead reactivation. GHL-ready with merge tags + tag structure.
$2–4K per campaign
Stage 05
Post-purchase. Where retention, expansion, and proof-of-outcome compound.
Onboarding sequence + setup
Phase 1 Orientation doc personalized to the client. Welcome emails. Slack/portal access flow. Customer Success activation.
$5–10K setup
Customer Success playbook + setup
Onboarding timelines, milestone tracking, QBR cadence, escalation protocols, churn-prevention indicators.
$8–15K setup
Sales Manager Co-Pilot
Sales-call review automation. Calls reviewed against framework, scored, coaching notes generated. Manager dashboard.
$10–20K setup + $2–4K/mo
Reporting dashboards
Supabase + dashboard for ad spend, pipeline, NRR, whale tiering, attribution, compliance audit-log review. Per-client custom builds.
$5–15K per dashboard
Reactivation campaigns
5-email win-back sequence for cold leads, post-call no-closes, or past clients.
$2–4K per campaign
Weekly client reporting (BOW + EOW)
Beginning-of-week + end-of-week reporting structured around Attention/Capture/Conversion, with seasonality + market pulse + one-lever focus.
$1.5–3K/mo ongoing
Stage 06
The plumbing that lets the front-end work.
Cyborg VA placement
Sourcing, vetting, training, and placement of AI-trained virtual assistants. Three avatar types depending on role.
$3–6K placement + ongoing fee
Make.com automation builds
GHL sync, Meta Ads pulls, webhook routing, Supabase data pipelines. Per-scenario pricing.
$1.5–6K per scenario
Meta Pixel + CAPI implementation
Server-side CAPI with 9.3+ Event Match Quality. Next.js, Shopify, WordPress, GHL, ClickFunnels, Webflow.
$3–8K · 1–2 weeks
GHL email template library
Full GHL email template library (welcome, nurture, sales, reactivation) deployed via Private Integration Token. Taxonomy + readable versions.
$6–12K · 2–3 weeks
How it works
01
Hit the email button. Subject line is pre-filled with “I want to work with you.” Tell me what you’re trying to do and any line items or tier that feels right.
02
I personally vet every engagement. 30-minute call to walk the diagnostic, confirm the scope, and price it specifically. No deck. No pitch. Just the actual work and what it costs.
03
Scoped proposal in your inbox within 48 hours of the call. Single greenlight call to confirm. Most engagements start within 2 weeks of the initial conversation.
Click the button. Subject line is pre-filled. Tell me what you’re trying to do and what feels right. I personally vet every engagement and I’ll get back to you with a scoped path forward.