CASE STUDY // SUPPORTED TUTORING
How a Full-Time Vice Principal Added $648,022 to His Side Hustle
Using the “AI Creative Matrix” -- without quitting his W2 day job, recording a single ad, or hacking the Facebook algorithm.
$648K+
REVENUE ADDED
15x
ROAS
122%
YOY GROWTH
700+
STUDENTS IMPACTED
0
ADS RECORDED BY CLIENT
THE CLIENT
Dr. Joe Sebestyen III, Ed.D.
College Board Certified AP Instructor. Full-time vice principal. Running AP test prep as a side hustle -- helping students score 4s and 5s on AP exams, saving families $40,000+ in college tuition per student.
Revenue was $5,000-$15,000/month on average, with a single peak month of ~$50K (and far less in actual cash collected). Growth was manual: word of mouth, local referrals, and a webinar that converted ~10% on a $3K offer.
The problem wasn’t his offer. It was everything around it.
BEFORE
- ×$5-15K/month revenue (peak: ~$50K once)
- ×Growth dependent on manual outreach
- ×No automated pipeline feeding the webinar
- ×Ad production was ad hoc and slow
- ×Quiz-to-consultation pipeline leaking leads
- ×Tracking fragmented across platforms
AFTER
- ✓$650K+ in 2025 (122% year-over-year growth)
- ✓~$400K by April 2026 (on track to 2x)
- ✓Zero ads recorded by Joe in 2025
- ✓AI creative outperformed human-recorded ads
- ✓Automated quiz → webinar → enrollment pipeline
- ✓Full analytics: Attention → Capture → Conversion
WHAT WE BUILT
The invisible growth infrastructure.
Foundational 6
Complete market analysis, avatar mapping, offer optimization, unit economics, pitch mechanics, and profile snapshot. The blueprint everything else was built on.
AI Creative Matrix
Built the ad creative engine with Phil (Dr. Joe's presenter) as the primary avatar. Data proved real person outperformed AI avatars on engagement -- but AI-generated variations of Phil outperformed his own recordings. Joe didn't record a single ad in 2025.
Quiz Pipeline
Deployed on our in-house quiz software with diagnostic scoring and automated lead routing. Quiz completion = self-indoctrination. By the time they finish, they've taught themselves why they need AP prep.
Campaign Architecture
Designed and launched Meta ad campaigns across multiple angles. Tested, measured, and validated the positioning that resonated with parents of AP students. Hope angle outperformed anger angle on cost and conversion.
Automation Layer
Automated webinar registration funnel with email sequences, SMS campaigns, and reactivation flows. Full reporting infrastructure in Supabase with daily ad performance sync.
THE MATH BEHIND 15x ROAS
$5-15K
BEFORE (MONTHLY)
$650K+
2025 REVENUE
122%
YOY GROWTH
~$400K
2026 PACE (BY APRIL)
~10% on $3K
WEBINAR CONVERSION
700+
STUDENTS IMPACTED
Families saved $2.8M+ in college tuition across all students served. The system didn’t just generate revenue -- it changed outcomes for 700+ students who now have college credits they wouldn’t have had.
THE INSIGHT
Joe didn’t need more marketing ideas. He needed a system that turned his expertise into a machine. The webinar converted at ~10% on a $3K offer -- it worked. He just had no infrastructure feeding it. We built the infrastructure. The system did the rest.
Most experts don’t have an offer problem. They have a systems problem.
SYSTEMS DEPLOYED
Your system could be next.
Every case study starts with a diagnostic -- understanding what’s broken before building what’s next.