GROWTH INFRASTRUCTURE FOR COACHES, SAAS & E-COMMERCE
You’ve felt
the slow burn.
Ad costs up. Attention down. The funnel that printed money in 2022 now bleeds cash -- and the agency you hired can’t explain why.
Three years ago, running a single funnel with paid traffic was genuinely smart. You weren’t wrong to build that way. But that era ended -- one funnel, one traffic source, pray the algorithm stays kind. When it shifted, most businesses had nothing underneath.
We build what goes underneath.
You think you have a traffic problem.
You have a foundation problem.
Every dollar you spend on ads, funnels, or agencies without fixing the foundation is money poured into a leaking bucket. The tactics aren’t broken -- the infrastructure underneath them is.
THE ARGUMENT
Why most growth plays break -- and what we do instead.
If scope expands on data -- not contracts -- you never pay for work that isn't earning.
We don't lock you into 12-month retainers with fixed scopes that made sense 6 months ago. The scope expands when the data says it should, not when a contract says it must. Start with what matters, prove the economics, add what's next.
If the old model broke, more of the same won't fix it.
If you built a sales-led funnel and it worked, you were smart -- that was the best play available. But ad costs tripled, close rates dropped, and the model that printed money now requires twice the spend. There's a safer on-ramp: validate with marketing-led models first, get cash upfront, then scale into sales when the data proves you're ready.
If you can't measure it, you can't improve it.
Most agencies report vanity metrics -- impressions, clicks, "engagement." We measure Attention, Capture, and Conversion across every channel, every ad, every angle. Your analytics pipeline sees what most agencies miss -- and every decision is backed by the data, not a gut call.
If the system learns from every engagement, the 10th client gets better work than the 1st.
Static agencies get dumber over time. Their 2023 playbook is still their 2026 playbook. Our system learns from every engagement -- what's working across all clients feeds into what works for you.
WHAT WE ACTUALLY DO
Five pillars. One system.
Every engagement follows the same methodology. Not because we’re rigid -- because the diagnostic chain works, and skipping steps is how you end up building the wrong thing fast.
Diagnostic Audit
Most agencies skip the diagnosis and jump to tactics. That's how you end up paying for campaigns built on assumptions. We audit first -- qualitative and quantitative -- across your entire funnel. Attention, Capture, Conversion.
One diagnostic revealed a client was overspending on a channel that produced 3% of their revenue.
Analytics Pipeline
You can't optimize what you can't see. We lay the measurement infrastructure -- custom integrations pull your data, map it against our proprietary frameworks, and surface the real numbers. Revenue by source, cost by channel, conversion by stage.
Evolving Intelligence
Static agencies ship the same playbook to every client. Our system compounds -- every engagement makes the frameworks sharper, every data point refines the models.
Limit Identification
Every business has a bottleneck. Founder level, market level, offer level, messaging level. We go up and down the diagnostic chain until we find it -- then we eliminate it. Not with more tactics. With the right leverage at the right constraint.
Validation-First Scaling
Low-risk before high-risk. Cash upfront before sales cycles. We prove the unit economics with marketing-led models, and only add complexity when the data says you're ready.
This approach took a school principal from $5-15K/month to $650K+ in one year -- without recording a single ad.
Seen enough?
WHAT’S COMING
AI-generated content is flooding every channel your prospects use.
Ad platforms are moving to automated bidding that rewards first-party data you probably don’t have.
The businesses that build infrastructure now will own the next decade. The ones that keep running tactics will wonder what happened.
THE EVIDENCE
11
ACTIVE ENGAGEMENTS
$1M+
GENERATED FOR ONE CLIENT
122%
YEAR-OVER-YEAR GROWTH
10+
YEARS IN GROWTH
AP TEST PREP
$5-15K/mo → $650K+ in 2025
School principal. Side hustle. We built the entire growth infrastructure -- funnels, ads, quiz pipeline, creative engine. He didn’t record a single ad in 2025. 122% YoY growth.
Full case study ›EMAIL REVENUE
$1.8-2.4M tracked
Direct response email across BioTRUST and other clients. Welcome sequences, launch campaigns, reactivation flows -- all measured against revenue attribution.
Full case study ›THE SYSTEM
14 repos. 250+ tables.
This isn’t a team with a spreadsheet. It’s an AI-powered operating system with 60+ skills, 12 data schemas, and diagnostic-grade intelligence that compounds with every client.
See the systems ›BUILT FOR
- ✓Coaches and consultants doing $10K-$500K/month
- ✓SaaS companies that need growth systems, not more features
- ✓E-commerce brands ready to scale beyond one channel
- ✓Course creators with a proven offer and no infrastructure
- ✓Founders who are tired of tactics that don't compound
NOT FOR
- ×Pre-revenue businesses (validate your offer first, then come back)
- ×Anyone looking for "just run my ads"
- ×People who want guaranteed results without doing the work
- ×Businesses that need CRM optimization first (we refer out)
- ×Anyone not willing to commit to the diagnostic process
NOT SURE WHICH TIER?
Talk to the system first.
John’s AI knows the methodology, the offer stack, and the case studies. It’ll help you figure out what fits -- or tell you if we’re not the right match.
Requires microphone access. Calls are not recorded.
PRICING
Two ways to get started.
No application required. Each tier includes everything below it.
$597/mo + 5-10%
1 month trial. No commitment. See if we’re a fit.
- ✓Weekly CMO Call (group strategy)
- ✓GHL sub-account (you pay usage)
- ✓Basic analytics visibility
- ✓Financial reporting (automated)
- ✓1 monthly service credit (your choice)
- ✓Ecosystem access
- ✓Priority upgrade path
$1,970/mo + 12%
$3,970 setup. 3-month minimum. Performance % on growth above your baseline.
Everything in Starter, plus:
- ✓Full diagnostic audit (qual + quant)
- ✓Foundational 6 build (all 6 docs)
- ✓Intelligence Engine (full analytics dashboard)
- ✓Managed AI Brain + Claude bootcamp
- ✓Cross-client intelligence (anonymized benchmarks)
- ✓Add-on levers: media buying, creative, funnels, email, VA
No-call discount. Save $1,470 on setup.
THE DIAGNOSTIC GUARANTEE
If your diagnostic audit doesn’t surface at least 3 revenue opportunities you didn’t know about, we’ll refund the setup fee. No questions.
Starter: cancel anytime, no commitment. Growth Light: 3-month minimum.
NEED MORE? LET’S TALK.
Growth Premium ($5-10K+), Growth Partner ($20K+), and Publishing Partner (equity/rev share). Direct access to John. Fractional CMO. Multi-tenant architecture. By application only.
Performance % applies to cash collected above your baseline. CRM optimization scoped separately.
What happens after you sign up.
Diagnostic
We audit your full funnel -- qualitative and quantitative. You get the results.
Foundation + Pipeline
Foundational 6 build. Analytics infrastructure goes live. You start seeing your real numbers.
First Campaigns
Ads, funnels, email -- whatever the diagnostic says you need. Data-driven, not guesswork.
Compound
The system gets smarter. We optimize based on real data. Scope expands when the numbers say it should.
You’re probably wondering.
What if I just need a one-off consultation?
First session is $497 (standard rate is $1,200/hr after that). Any growth constraint, solved live. Outside of Growth tiers, consultations are hourly.
How is Growth Light pricing structured?
Base monthly + performance percentage on cash collected above your baseline. Two options: lower base with higher performance share, or higher base with lower share. Our incentives are aligned with yours.
What's NOT included in any tier?
Deep CRM optimization (GoHighLevel, HubSpot) is a separate engagement -- fundamentally different kind of lift. We can refer you or scope it as a custom add-on.
How long before I see results?
Diagnostic is week 1. Analytics pipeline is week 2-3. First campaigns launch week 3-5. Meaningful data by week 6-8. We don't promise timelines we can't control -- we promise the system will be built right.
What's the minimum commitment?
Growth Starter is a 1-month trial, no commitment. Growth Light is a 3-month minimum, then rolling month-to-month. Premium, Partner, and Publishing are by application with custom terms.