THE RECORD · 2 CASE FILES OPEN · MORE IN PRODUCTION · LAST VERIFIED JUL 18, 2026
This is work I’ve actually done, with the receipts attached instead of described. Real dashboards, real Slack messages, real tracking sheets, including the months where things broke and I had to go and fix them in front of everybody. Read through it and decide for yourself.
ON STAGE
That’s the compressed version. The actual talks run ten to twenty minutes each, and they’re the closest thing I’ve got to showing you how I think about this stuff before anybody hires me, so go and watch one on the talks page.
$648,022
REVENUE CLOSED, 2025 – FILE 001 [1]
$612,072
2026 REVENUE BY JUL 18 – FILE 001 [1]
$1.81M
EMAIL REVENUE IN 9 MO – FILE 002 [2]
2,272
LEADS GENERATED, 2025 [1]
~130
A/B TESTS RUN – FILE 002 [2]
700+
BOOKINGS FROM TWO PROMOS [2]
[1] Client KPI tracker + Meta Ads Manager + CRM, verified Jul 18, 2026 · [2] Hyros + scheduling stack, Apr–Dec 2023 · full methodology inside each file.
CASE FILE 001 · EDUCATION · DEC 2024 → PRESENT · ACTIVE
A done-for-you Full-Stack GTM Install – argument-first creative, an application funnel he owns, and the invisible infrastructure that converts pipeline into cash. Built around a W2 day job. By July 2026 it had nearly matched 2025’s full year in 6.5 months.
“BOOM. Back to back $50K months.” – Dr. Joe Sebestyen, in Slack
READ FILE 001 ›
EXHIBIT – CLIENT SLACK, CASH BY YEAR
CASE FILE 002 · COACHING · APR 2023 → JUN 2024 · COMPLETE
The Email IV Framework rebuilt Clients & Community’s email engine: 21 automations, ~130 A/B tests, 846 triage calls and 179 strategy sessions booked. Worst-case attribution still shows 10x monthly ROI. Best case: 70x.
“It’s almost like he’s a partner inside of our company.” – Chris Stapleton, Co-Founder
READ FILE 002 ›
EXHIBIT – THE PUBLISHED CASE STUDY
FILES IN PRODUCTION
More case files are being written up with current clients. And an honest note: there are results from earlier engagements – email-era clients, audits, launches – that will never become full case files, because when those roles ended, so did access to the data. That’s exactly why everything above is documented from day one now: shared trackers, primary-source exhibits, verified dates.
BEFORE THE RECORD · PRIOR OPERATING HISTORY
SAAS GROWTH
Took a SaaS company's SEO from zero to 25,000+ organic searches per month – equivalent paid-click value upwards of $100K/month at the category's CPCs. Closed hotel and enterprise deals on the back of that attention.
EMAIL ERA · 2019–2022
Direct-response email for brands including BioTRUST – welcome, launch, reactivation and cart flows measured against revenue attribution. The training ground for what became the Email IV Framework (File 002).
EARLIER STILL
Gamification design in cryptocurrency – engagement loops, incentive systems and behavioral mechanics. The first lesson in building systems people actually use.
Pre-record results are stated from memory and old reporting – access to the source dashboards ended with those roles, so they stay out of the verified files above.
IN THEIR WORDS
Dr. Joe Sebestyen – SupportED Tutoring
Two best months ever
“We've had the two best months I've ever had in the business. I've never been more confident as a business owner. I owe it all to the marketing skills of John and the Funnel Futurist team.”
Dr. Joe Sebestyen
Founder, SupportED Tutoring
“It's almost like he's a partner inside of our company as if he owns equity. Not just hired to manage our email list, but actually thinking long-term, thinking about profit margins, thinking about sales.”
Chris Stapleton
Co-Founder, Clients & Community
Chris Stapleton – Clients & Community
A partner, not just an employee
THE EVIDENCE LOCKER · 42ENTRIES · RAW SCREENSHOTS, AS THEY LANDED
Unstaged and unpolished on purpose – Slack messages, texts and dashboards from client channels, exactly as they arrived.
Lower CPLs and more clarity calls after the funnel rework
Coach Jo's team · JUL 2026
“Finally I see light at the end of the tunnel… Cure for burnout is coming fast!”
Coach Jo · JUL 2026
“It's all amazing and makes me very happy.”
Erin P. · JUL 2026
4 calls booked in 10 minutes after the deliverability fix
Client win · JUN 2026
9 email inquiries in a single day – more than double the day before
Erin P. · JUN 2026
Record day: 3 strategy sessions set + 8 triage calls booked
SupportED · MAY 2026
Dr. Joe on the team's pre-production process
Dr. Joe · APR 2026
16x podcast downloads: episode 9 hit 300 vs 18 on the prior episode
Client dashboard · DEC 2025
$97 front-end → $1,897 upsell, on autopilot (customer names redacted)
SupportED · SEP 2025
“The VSL made my husband cry”
Bradley P. · AUG 2025
“It's like you're inside our heads!”
Chelsea C. · JAN 2025
Client asks to white-label the service for their own customers
Client win · JAN 2025
38 appointments booked from 60 webinar attendees
Bradley P.
16 meetings booked in a single day
Chelsea C.
92+ sales – launch beat its $50K target
Robbie T.
6-month package closed – $6,388
Client win
Deposit closed off the objection-handling framework
Jim
$2,497 client close after the anticipation playbook
Carla B.
Two strong calls in a row – deposit + full pay pending
Sales team
Client closed – credited to the webinar
Cassie L.
4 inbound calls booked & held off the quiz funnel
Nick
Views ~tripled – out of “2-300 view jail”
Joe M.
11.28K followers – organic growth dashboard
Client dashboard
Email audit + keynote: “blowing my mind”
Joey F.
“Your copy is getting us attention... and appointments”
Larry
“This email sequence is AMAZING”
Chelsea C.
5-star CEO testimonial
Stan
Emails written without direction – “it's such a relief”
Rose S.
“Saving me so much time and effort right now”
Chelsea C.
“Y'all did a nice job capturing our tone”
Chelsea C.
“I literally cannot choose, they're both over the top good”
Bradley P.
Offer drafts: “These are AWESOME!”
Cassie L.
“I'm blown away! The script is great.”
Cassie L.
VSL variations: “You got me fired up”
Justice S.
“A ridiculous amount of free value”
Vince V.
“I'm shocked at so much value for free”
Bob G.
“Made me rethink parts of my entire business in the best way”
Carla B.
“The sales analysis is goldmine”
Jake
“They are LOVING your team! you da best!!!!”
Samantha B.
First week of Reels produced + scheduled
Client team
“This email is great and so well-researched”
Client feedback
“You are the freaking man!!!”
Brian H.
HOW WE COUNT
Every engagement starts with a diagnostic of your go-to-market – what’s working, what’s leaking, and what the system should look like.